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Tattoo ArmFor those who missed Scott Deming’s fantastic keynote presentation “Creating The Ultimate Customer Experience” at the ICCFA Convention, my condolences.  He’s a first-rate presenter, and more importantly, he is one of the leading evangelists for the power of emotional branding.  What is that?  It’s the moment that a brand moves from just a name or a logo or a slogan to becoming a part of the customer’s personal psyche.

Take Harley Davidson, for example.  If you look at the company on the surface, you might say they’re in the business of building motorcycles.  But then, so too are Yamaha, BMW, Honda, and Kawasaki.  In fact, a Harley might not even the very best-made bike on the road.  That’s entirely beside the point.  Harley Davidson doesn’t sell motorcycles; they sell the fantasy that a middle-age accountant can put on his leather jacket, jump on his Harley, roar down the road and make others afraid of him.  Now THAT’S a fantasy, and it’s exactly what Harley Davidson sells.  Guys (and gals) don’t just buy a Harley, they buy into a lifestyle.  Moreover, they’re not just Harley owners collectively, they’re members of a tribe, a cult, if you will.

That, in a nutshell is the essence of emotional branding.

Or take Apple Computer.  I know designers and musicians who would smirk at any other “artist” who chose to design, compose or perform with a PC instead of a Mac. Yet, it’s all just processors, memory chips and buttons, right?  So why is a Mac in a league of its own?  Because Steve Jobs recognized that it’s not at all about bits, bytes and hard drives, but about empowering creative people without letting the hardware get in the way.  “Think Different” isn’t just a slogan, it’s a mantra for those who believe in self-expression. By default, then, it makes all the PC-users of the world less cool, just part of the herd.  And iPhone users believe they’re more hip than Samsung and HTC owners!  Apple isn’t just a brand, it’s a lifestyle statement.

And how about Starbucks?  Why would anyone spend $4 for a cup of coffee when blind taste tests show a greater preference for the $1 coffee served at McDonalds!!!  Because Starbucks fans are not buying coffee as much as they’re buying into the cool laptop-using, coffee-house-going, trendy brew-speaking self-image that Starbucks so carefully promotes.  I admit, I’m one of them!  And Starbucks carefully nurses that brand image in-store with free iTunes downloads, whole-earth graphics, unusual pastries, free wifi, and a lexicon of menu lingo that is the difference between a “real” coffee aficionado and a pretender.  Like Harley and Apple, it’s more than a brand, it’s another cult.

What each of these three famous brands has in common isn’t the massive marketing budget (well, it’s that too).  They each recognize the power of emotional branding…branding not only the name but the experience. In Harley’s case, the brand is so powerful, you don’t have to search too hard to find the Harley logo tattooed on some guy’s arm.  What would it take to have your business name so permanently attached to a customer?

Think about this:  In each case, the price of the product is often more expensive than their competitors’.  Yet you couldn’t drag the customer away from their cherished brand kicking and screaming. That’s loyalty at the highest possible level.

The bottom line is that, as you think about your own funeral care brand, it’s all about creating a total customer experience that is quite apart from your competition.  It’s about knowing what your customers currently expect of an acceptable funeral care experience, and then exceeding it at every turn.

There’s a book on the market that’s super-short and every word rings as true as when it was first printed in 1993: Raving Fans – A Revolutionary Approach to Customer Service, by Ken Blanchard.  He writes about why it’s no longer enough to have satisfied customers.  A thriving business today must create “raving fans” or its customers will bail the moment someone cheaper or sexier comes along.  You’ll certainly find inspiration here, as I have.

And then make sure, as you think about the emotionality of your brand, that you communicate it as powerfully and consistently as possible.  Be the Harley Davidson, the Apple Computer or the Starbucks of funeral care and you’ll no longer have to compete on price.  You might even find your logo showing up where you least expect it.

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Dan Katz is president, creative director of LA ads. To discuss your thoughts with Dan on this blog or any marketing matters, email via this link, or visit www.LAadsMarketing.com.  You can also connect with Dan on LinkedIn.

 

 

 

 

 

 

 

TradeshowmanshipA week ago, we presented a webinar to ICCFA and IMSA members who were planning on exhibiting at the upcoming ICCFA Convention.  For those of you who missed it, and for any of you who exhibit your company either at trade shows (if you’re B-2-B) or public events (if you’re B-2-C), here’s the nutshell version.

Let’s start with what’s at stake by exhibiting at a trade show:

  • 34% of attendees are first-timers to the event, meaning this is your chance to make a great first impression.
  • 82% of attendees have the power to make purchasing decisions.  So you need to give it your all.
  • Generating a lead from a tradeshow costs 38% less compared to most other forms of marketing.

In other words, if you’re exhibiting, you can’t afford not to do it right.

That’s the good news.  The bad news is that the majority of exhibitors, no matter what kind of audience attends, no matter what kind of business, fail rather than succeed.  Here’s why…

First, think about what you’re up against on the exhibit floor: non-stop noise, visual clutter, shoulder-to-shoulder crowds, and lots of other booths competing for attention.  It’s information overload, pure and simple.  In addition, think about the attendees: they’re not necessarily there for YOUR booth.  They have only so much time to do what they came for.  They have an agenda that may not coincide with your own.  For their own sanity, they put on mental “blinders” to help them navigate the exhibit halls.  That’s a lot working against you before you do anything.

Second, take a look at the booths themselves, including your own.  For starters, most don’t have a booth theme or a single-minded message.  In most cases, exhibitors try to jam every possible product and message point into their 10 x 10 or 10 x 20 space for fear of missing someone’s interest .  That’s equivalent to placing ten bullet points onto a highway billboard and not saying anyone thing impactfully.  One message, one idea, properly expressed throughout the booth is far more powerful. What’s your one most important message?  Added to that, most booths have no stopping power.  One booth looks like another, and most are pretty darned bland, to tell the truth.  Lots of booths look – let’s be really honest – cheap.  A cheap-looking booth communicates a cheap-quality company.  Is that the message you want to send out to prospective buyers?

The most successful booths are bold, exciting, fascinating, impactful, with strong, simple graphics and just enough messaging to support the one Big Idea.  Those “winning” booths look like someone spent a lot of time thinking about them, planning them, designing them and having fun doing it. 

So here are a few tips as you think about your booth at the ICCFA Convention, or any other special event at which you might be exhibiting:

  • Appreciate the significance of a written strategy.  If you can’t write it down, ideally on one sheet of paper, it’s not a strong and simple enough idea.  Your strategy should include WHO you NEED to attract, what they must feel or believe once they’ve visited your booth, how you intend to get them there (both before and at the show), your single-minded message, and what ideas make your booth different and unexpected enough to get attention.
  • Identify the best people for helping you plan the booth and for working it too.  Don’t be afraid to reach out beyond the sales team to anyone in your organization who is energetic, idea-prone and loves being around lots of people.  Also it helps tremendously if at least a few people on the team can think objectively enough to see your booth as an outsider would.
  • Define your objectives.  Why are you going to exhibit in the first place?  What will you define as a successful outcome?
  • Give most of your attention to what the booth’s theme will be, and be sure it’s a theme that’s consistent with your brand message.  Most booths don’t have any theme, so having a strong one will move you ahead of the pack.  Draw from your advertising campaign, or your flagship product, or your most important promotion.
  • Create a top-ten or top-twenty list of prospects you most want to have stop by your booth and develop a separate incentive program exclusively for them.  Offer them a reward of some sort (such as half a $100 gambling chip they can redeem for the whole chip when they visit), or send them a unique pre-show invitation – hand addressed or hand-delivered…in other words, an inescapable bribe!  It’s money and time well-spent.
  • Tease your booth before the show with ads, emails, online banners and mailings.  Don’t just tell people to stop by, but tell them why they need to, whether it be to participate in a contest, get special show pricing, be the first to see an exciting new product, or learn something they didn’t know but should.
  • Deliver the goods.  At the show, don’t skimp on your booth but come out with all guns a-blazin’. Make your booth as exciting and engaging as possible.  I’ve written about the six fundamental values of successful marketing communication:  Uniqueness, Simplicity, Clarity, Surprise, Story and Experience.  These values must be expressed in how your booth looks, how your staff interact with visitors, and what you hand out or do at your booth. Don’t merely turn your booth into a three-dimensional version of a brochure, but make it an experience people will remember.
  • Finally, follow through after the show.  Do a full de-briefing.  Send out thank you emails to anyone who stopped by.  Put your booth on Facebook.  Send out a press release if you gave away any prizes.  And start planning next year’s booth now.

With all that, where do you begin, now that I have completely overwhelmed you?  Simply think back on all the booths (not your own) that you remember over the years and what made them sticky in your mind.  That should be your starting point.  And if you are attending the ICCFA Convention, take good notes on the booths you most liked.   Even if you’re among the best of the bunch, there’s always room to do better!

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Dan Katz is president, creative director of LA ads. To discuss your thoughts with Dan on this blog or any marketing matters, email via this link, or visit www.LAadsMarketing.com.  You can also connect with Dan on LinkedIn.

adhdMay I have your undivided attention for a moment?  Oh, wait, this is 2014.  May I have your partial  attention for 30 seconds?  10 seconds?  Fine.  I’ll have to make do.

We’ve arrived at an age where every consumer appears to suffer from some form of Attention Deficit Hyperactivity Disorder – ADHD.

Witness the Academy Awards ceremony in which Ellen DeGeneres tweeted her star-studded selfie.  The re-tweets exceeded Twitter’s capacity within minutes, causing it to briefly shut down…meaning a million viewers weren’t content to merely watch the show but to tweet, text and who-knows-what simultaneously.  In fact, numerous TV shows are now providing “two screen experiences” wherein the viewer can engage in show-related chatting as the program is airing.

Perhaps that’s the reason Twitter is so successful: the most anyone can focus on any single activity is no longer than the time it takes to write or read 140 characters.  (Unfortunately, that last thought was 169 characters so I’ve exceeded my limit!)

For a professional marketer with a story to tell, this is an awesome barrier to overcome.  Although, in fairness, the older the audience, the less they’re operating in ADHD mode, which is good news to anyone promoting funeral products and services to an audience over 50.

How do you connect, then, with your audience given their very limited attention span?  Here are three tips.

First, appreciate that the audience is a constantly moving target, like a butterfly, flitting from TV to Internet radio to Facebook to Google to the newspaper to the street fair.  If you’re not putting your betting chips on all the open spaces, you risk missing your mark.  More than that, remember that marketing is not linear as much as cumulative.  Meaning that if a prospect sees you in one venue, and then somewhere else, and somewhere else again, it reinforces your brand – as long as what you do and say with each exposure is supportive of every other.  That’s the reason why it’s a risky move to put all your eggs in the social media basket, as “affordable” as it may seem.  Like a smart stock investor, you need to manage a diversified marketing portfolio.

Second, have something compelling and unexpected to say.  Part of the nature of an ADHD audience is its attraction to novelty.  Meaning, if what you have to say sounds or feels expected in any way, such as “generations of caring service” or even “celebrate a life,” you’ve lost a large portion of your audience before you’ve begun.  What can you say or do that the audience never saw coming?  As an example, a recent outdoor campaign for Rose Hills Memorial Park featured very non-cliché faces on each board, and people talked about the boards, even on local radio.   The same marketing disruption occurred with an unusual series of newspaper inserts for a funeral home, one of which asked the reader to choose between being buried, cremated or being “transported back to the Enterprise.”  It certainly stood out compared to the competition and generated all kinds of local positive chatter.

Third, limit your messaging to only one major idea.  Far too many do-it-yourself marketers load their messaging with four, five or even ten bullet points for fear they’ll miss somebody’s hot button.  Yet the ADHD reader can only remember one key idea per product or service.  BMW says they’re the Ultimate Driving Machine.  Coke is about Happiness (or Americana if you go back a few campaigns).  Apple is about Creative Expression.   Where others falter is spending too much time balancing price, features, options, safety, performance, service, blah, blah, blah, without a strong single-minded point of view. The less said, the more is remembered.   And more often it is said, the stronger the impact.

It’d sure be wonderful if there was some universal medication we could put in the water supply to cure the symptoms of ADHD among the populace.  But in the meantime, every successful marketer will have to address the symptoms in their own way.  Hopefully, these three tips will provide you some guidance.

Assuming, of course, you didn’t get distracted by something glittery before you got to my third sentence.

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Dan Katz is president, creative director of LA ads. To discuss your thoughts with Dan on this blog or any marketing matters, email via this link, or visit www.LAadsMarketing.com.  You can also connect with Dan on LinkedIn.

Over the weekend, my daughter wanted to update the look of her bedroom to reflect, as she told me on more than one occasion, …the “new her.” Well, as we finished painting and as she started moving the furniture around and bringing new stuff into the room as well, it occurred to me that she was just “refreshing” the look of the room and not “re-branding” who she was as a person. You see, while the color of her room had changed, a lot of other things remained the same because they spoke to who she is and what’s important to her.  And the same thing holds true for companies…maybe yours, as well.

And herein lies the question: When the need arises, should you be re-branding or just refreshing your brand?

As we know, re-branding your business —  whether you’re a cemetery, a funeral home, or a supplier to the funeral industry —  can be an intensive process that can literally redefine your company from the ground up. It’s more than just slapping on a new coat of colors. Instead, a re-brand is a complete redo of an already established brand because the brand has become somewhat stale, insignificant, or are just dated. This often happens when the brand has been around for a while, regardless of size or industry. Contributing factors include: aggressive competition, becoming “lost in time” with an aging customer base, or industry changes that begin to turn a company’s brand irrelevant.

However, re-branding a company from the ground-up might not be the best bet for several reasons. For one, re-branding a company tends to erase history in the mind of the customer and you not only run the risk of alienating current customers but confounding prospective customers. Oh, and don’t forget about the money that’s involved. Still, for many businesses, it’s necessary in order to stay competitive.

However, it is possible to take a small-scale approach by simply refreshing your brand. Think of it as remodeling your home. It’s still the same house that keeps you safe and warm; you’re just replacing the dark brown shag carpeting with hardwood floors and the yellow tile counter-tops with granite. It’s more of a remodel of your existing brand than a complete rebuild.

OK, so why should you be considering this option? Well, if your company has been around for a while, maybe it’s time to revitalize your dated look, or make it more appealing to a contemporary audience, or  target a new audience, or address current market conditions. This involves revising/reinvigorating a brand’s positioning and branding imagery to ensure that the messaging is not only strategically sound, but that the brand’s look is up-to-date and relevant while still keeping much of the brand’s equity.  In short, it’s less of an overhaul and more of a clarification. The brand name is left untouched, but maybe there are changes in the logo design.  Maybe it’s the sizing, placement and type of images and graphics to be used, or additional shades of brand colors.  It could be a new look to your website, packaging or a change in the tagline.  Coke, for example, has updated their brand decade after decade, but they’re still the same brand America’s been enjoying for a hundred years.

With this in mind, here are five things are worth considering:

  1. Regardless of the reason, make sure to clearly define why it’s necessary to re-brand or refresh a brand and then share your rationale with your team members and other key company stakeholders to encourage buy-in.
  2. Going back to the remodeling metaphor, you wouldn’t grab a hammer and just start knocking down walls around your house without plan. The same holds true for refreshing your brand. In short, have a plan in place that takes into account budget, timeline, parts of your business that will be affected (i.e., marketing materials, logos, signage, etc.).
  3. You don’t want to invest in a major brand refresh only to have to do it again anytime soon. Stay away from flavors of the month or trends that are popular today but may not have the staying power to keep your brand current long-term.  That said, it would be a good idea to consult with marketing experts who know how to do this and have done so successfully for others.
  4. If you can, it’s never a bad idea to let your most important customers know what you’re doing. You don’t have to let them know everything up front but it would be good to give them a “heads-up” prior to the rest of the world seeing it.
  5. Don’t change for the sake of change. Don’t refresh or redesign your brand simply because you’re tired of it. It should be a clear-headed business decision that has a purpose.

Refreshing your brand is no walk in the park. It takes a lot of preparation and hard work to do it right, but it can help to ensure your brand stays fresh and continues to resonate with your customers. What better way to say “hey, we’re changing with the times” than to refresh your company image!

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Dan Katz is president, creative director of LA ads. To discuss your thoughts with Dan on this blog or any marketing matters, email via this link, or visit www.LAadsMarketing.com.  You can also connect with Dan on LinkedIn.

Fulfillment isn’t always what it’s cracked up to be, especially in business.  Consider a conversation I had today with one of our media reps that revealed why so many funeral industry ads aren’t just bland but simply bad.  This was in response to why an ad appeared in their publication quite differently from what the advertiser expected.  (We didn’t do this ad, so we’re off the hook!)  When we asked the rep why the ad didn’t fit the space properly, and why the publication didn’t contact the advertiser to discuss the problem, the answer was they’re so used to getting poorly-designed ads, they’ve just come to accept what they’re sent without question.

How shocking this answer was to us!  And yet, it so perfectly identifies the state of things, not just within the funeral industry but across many of the industries in which we work.

The real problem is that in the last several decades, the role of marketing has been relegated to fulfilling.  In other words, it seems the task these days is to “get the ad into the pub,” and not worry about whether the ad is great and shifts the attention of the audience.  Advertisements, websites, collateral and all other marketing communications are less effective today it seems because they’re just space-fillers.  The media plan says they have to be there.  So the result is lots of media space or air time taken up with ad messages that aren’t merely forgettable but are also not produced or placed that well.

So it’s time for anyone who is responsible for advertising and marketing to look in the mirror and ask, “Am I a fulfiller or a marketer?  Is marketing a task to be checked off on my list of the day’s activities or do I delight in the prospect of arriving at a plan so smart and unexpected, it makes me giggle?”  Fulfillment is great in the abstract, but a killer in business.

I’ve often said that marketing is a self-fulfilling prophesy:  if you believe it works, you’ll invest yourself and your resources into it fully and – Voilà!- it works; or if you doubt its effectiveness, you’ll put in the minimal efforts (in other words, simply fulfill the order) without great enthusiasm and you’ll also be proven right.

Every piece of communication from your desktop is an opportunity to invigorate sales and renew a conversation with your customer…if you believe it will.

It means, in some cases, looking at the internal team who are engaged in your marketing.  Are they people who majored in advertising and marketing in school, and are they still “students” of it today?  Or did they move across from the HR or accounting department because nobody else wanted the job?  Are they fully invested employing great marketing to grow your operation, or are they also juggling bookkeeping, sales, IT and family services all at the same time?  Are you taking full advantage of outside resources who aren’t just design shops and web programmers but genuine marketing specialists, who will challenge and surprise you and are willing to own up to the results?

In other words, at the bottom line, is marketing a joy…or is it a job?

Think carefully about how you answer this.  Because your company’s success hangs in the balance.

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Dan Katz is president, creative director of LA ads. To discuss your thoughts with Dan on this blog or any marketing matters, email via this link, or visit www.LAadsMarketing.com.  You can also connect with Dan on LinkedIn.

Ron Burgundy for DodgeIf you’ve watched any of the recent Dodge commercials featuring Will Ferrell as Ron Burgundy, you might have wondered: what the heck is this really all about?  How can you sell cars and trucks when there’s hardly any mention of the brand, no talk about fuel economy or creature comforts, except perhaps in spoofing the form?  Who would possibly consider a Dodge vehicle based on Ron Burgundy’s completely self-absorbed endorsement of the cubic inches within the glove box? Well, according to Chrysler Group data, a lot more people than you’d imagine.  In fact, it was reported by Forbes and Bloomberg Businessweek that sales of the SUV for October, 2013 increased a staggering 59%, and 11% overall increases for Chrysler.

Like it or not, the campaign is working. But what it tells us funeral marketers is fundamentally important to understand.  Effective advertising isn’t about what you say nearly as much as how you make the audience feel.  If they like you, they’ll remember you, especially at the time of important decision-making. When all is said and done, it’s not a matter of how many years you’ve been serving your community, the number of locations, the generations of your own family working in the business or the financing options available.  Dare I say it, it’s not even about your having the lowest prices in town.  It’s about connecting with the reader or viewer or listener on the most human level.  Getting them to empathize with you as you empathize with them.  Showing them that you relate to them on their terms.  Relevance is key.

Our most effective ads, going back to campaigns we created in the 90s, were always the ones that made people smile.  The audiences just didn’t expect that from a cemetery or funeral home, traditionally a very reserved and “respectful” marketing community.   But for those clients who went against the grain, they were rewarded over time with increased sales. The Ron Burgundy commercials are a perfect laboratory to that point. Undoubtedly, when a marketer tries something unusual, especially within the funeral profession, there will be a few unpleasant calls and emails.  Believe me, this is a good thing!  It means that your ads are being seen, and the complainers in your market who live to gripe about such things will always be the first to tell you so.  (Keep in mind there isn’t a best-selling author, award-winning movie director, or world-acclaimed restaurateur who is without his or her critics.  The winners just keep moving forward despite negative reviews.  So should you.)

I’m not suggesting you need to pull a Ron Burgundy for your next campaign.  But wouldn’t it be an eyebrow-raiser if you made a move in that direction by abandoning the bullet points and presenting one wild, outside-the-box point of view nobody saw coming!

Like the folks at Dodge, you might be giggling all the way to the bank.

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Dan Katz is president, creative director of LA ads. To discuss your thoughts with Dan on this blog or any marketing matters, email via this link, or visit www.LAadsMarketing.com.  You can also connect with Dan on LinkedIn.

Wide horizontal double tear

Retail pioneer John Wanamaker was famously quoted “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  It’s the dilemma of marketers whether they’re in retail or manufacturing, whether they’re spending tens of million dollars a year on marketing or just ten thousand.

As catchy as the quote may be, it’s not really that difficult to parse the answer.  After all, there are only two fundamental components to advertising: what you have to say and where (or to whom) you say it.  The half most advertisers spend the bulk of their money on is the “where,” which really means the media.  So when the advertising results in a resounding thud, all that expensive media gets the blame.  I can’t tell you how many times I hear a new client tell us “I’ve run in radio and it doesn’t work” or “We don’t use billboards, that’s a waste of money.”

Gentle readers, here’s the simple truth: if the message is not compelling, you can quadruple your advertising spend and still get dismal results.

Let’s put it in human terms.  The guy who’s popular at a big party will be popular at a small party. The guy who’s a bore at black tie gala will put people to sleep standing at a car wash.

Now if you’re in the funeral business, the point is amplified many fold.  Funeral homes, cemeteries and cremation services are not what one would call a category of high consumer demand.  So the hurdle clearly isn’t one of where to spend the media money.  Uh-uh.  It’s mostly a matter of what can be said to get Attention, create Interest, generate Demand and cause Action (AIDA) given that you’re talking about death, loss and grief.

It’s all in the messaging.  What you choose to do at this juncture is what will affect everything that follows.  So here are some ways to think about making both halves of your advertising dollars work for you:

  • Start with a powerful strategically-based marketing message.  This is the very foundation of your entire marketing effort.  If this is faulty, nothing will stand on it.  Make sure you have a point of view that is completely unique to your firm alone, that your competitors aren’t also saying.  Be sure it’s a compelling message that would motivate someone who is already leaning toward the competition. Merely showing your group photo or facilities, using a pun for its own sake or relying on clichés are non-starters as far as marketing messages go.
  • How you say it is nearly as important as what you say. Invest in exceptional creative execution.  Your compelling message still needs to stop people in their tracks before it can do its job. I’ve long said that “Creative” exists as the most effective delivery vehicle for the message. Use the very best talent you can afford both in wordsmithing as well as in design.  Here’s the nexus where you’ll either be wasting your ad budget or making it soar. Many advertisers will spend next to nil for the ad’s creation (getting what they paid for), only to blow tens of thousands of dollars on the media to get a lot of people to ignore their ignorable ad.
  • Have patience.  Even great ads don’t work instantly.  Your audience isn’t waiting for your ad to appear.  But great advertising is highly erosive, wearing down the indifference so that when the right moment comes – or your salesman calls – the audience is ready to buy.  Nearly everybody remembers the brilliant Apple campaign, “Hello, I’m a Mac. I’m a PC.”  But the ads still had to run some length of time before people not only remembered the spots but acted on them as well.
  • Make certain that the entirety of your marketing is in step.  If your ads are cutting-edge but your website is still an antique, or if you’re not fulfilling the ads’ promise on all other fronts, you can’t expect optimum results.  Advertising is synergistic.  And cumulative.

So, in essence, getting your money’s worth starts at the very beginning, not at the end.  Putting the bulk of your focus on messaging, rather than media, will be much more rewarding.  Don’t leave it to the junior staffer at the newspaper to create your ad.  Don’t substitute hard-core strategic homework for a clever headline. And don’t think that the media selection is wrong when the creative you’re placing in it is what’s sending your audience running in the wrong direction.  (I’ve seen humble bus benches create insanely great response when used creatively.)

There.  Now you know which half of your advertising needs more of your love.

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Dan Katz is president, creative director of LA ads. To discuss your thoughts with Dan on this blog or any marketing matters, email via this link, or visit www.LAadsMarketing.com.  You can also connect with Dan on LinkedIn.

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