How much of your marketing is based on what your customers want versus what you want to tell them? Agency president, Dan Katz, explains the reasons why so much funeral marketing, including social media, traditional media and other sales efforts fail, and what you should think about every time you create a new marketing communications effort.
Dan Katz is president, creative director of LA ads. To discuss your thoughts with Dan on this blog or any marketing matters, email via this link, or visit www.LAadsMarketing.com. You can also connect with Dan on LinkedIn. See agency work via this link.