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Haters Cap

Not everybody is going to love your marketing no matter how good it is. Especially given the business you’re in.  In fact, the stronger the effort, the more vocal the “Haters” who have some bone to pick with it.

LA ads president and creative director Dan Katz puts this in perspective and tells you why having a few “Haters” is just as valuable as having boatloads of “Lovers.” Watch now.

Changemakers Play

With the current episode of the highly popular Funeral Nation TV show, a new feature has been launched: The Change Makers (click to watch now).

The inaugural Change Makers features LA ads’ own Dan Katz and Rolf Gutknechtalong with social media guru Ryan Thogmartin and Funeral Commander Jeff Harbeson.  The panel discusses marketing challenges funeral professionals face and solutions to consider.  

Current topics include:

  • What should be the mindset for someone marketing in the funeral industry?
  • An overall strategy vs. just doing one-offs.
  • Budget – committing to the necessary financial resources to maximize visibility reach and effectiveness.

According to Ryan, The Change Makers segment is like attending a big convention seminar session but it’s free. Watch now.

This is often the most challenging issue for marketers, finding something unique to say about your company the competitors aren’t saying. LA ads president and creative director Dan Katz offers a number of tips and ideas to help you find your unique point of difference. It can make a difference in your marketing outcome!

To see examples of ads and commercials that have a distinctive message, click here.

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Dan Katz is president, creative director of LA ads. To discuss your thoughts with Dan on this blog or any marketing matters, email via this link, or visit www.LAadsMarketing.com.  You can also connect with Dan on LinkedIn. See agency work via this link.

What’s the difference between a brand and a really great brand? Often, it’s the nearly-insane commitment to being something people haven’t seen before. Apple Computer defined people like that as “The Crazy Ones,” the round pegs in the square holes…the ones you cannot ignore.

LA ads president and creative director, Dan Katz, talks about why he loves the “Crazy Ones” and why it takes a little bit of crazy to drive a brand from obscurity to celebrity.

If you’d like to see the original “Crazy Ones” commercial by Apple, click here.

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Dan Katz is president, creative director of LA ads. To discuss your thoughts with Dan on this blog or any marketing matters, email via this link, or visit www.LAadsMarketing.com.  You can also connect with Dan on LinkedIn. See agency work via this link.

There’s an easy way to test if your marketing is as effective as you think it should be and it takes only two seconds. LA ads president and creative director Dan Katz tells you how, with an example coming out of this last month’s ICCFA Convention. It’s an entirely different (and very effective) way to think about your marketing outcome.

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Dan Katz is president, creative director of LA ads. To discuss your thoughts with Dan on this blog or any marketing matters, email via this link, or visit www.LAadsMarketing.com.  You can also connect with Dan on LinkedIn. See agency work via this link.

How much of your marketing is based on what your customers want versus what you want to tell them? Agency president, Dan Katz, explains the reasons why so much funeral marketing, including social media, traditional media and other sales efforts fail, and what you should think about every time you create a new marketing communications effort.

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Dan Katz is president, creative director of LA ads. To discuss your thoughts with Dan on this blog or any marketing matters, email via this link, or visit www.LAadsMarketing.com.  You can also connect with Dan on LinkedIn. See agency work via this link.

The rules have changed – not just in politics but in funeral marketing. LA ads president and creative director Dan Katz puts politics aside but talks about important lessons learned from this past Presidential election that puts convention on its ear.

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Dan Katz is president, creative director of LA ads. To discuss your thoughts with Dan on this blog or any marketing matters, email via this link, or visit www.LAadsMarketing.com.  You can also connect with Dan on LinkedIn. See agency work via this link.

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